The student CRM built for universities
Purpose-built for higher education. Manage the full student lifecycle from first enquiry through application, offer, enrolment and graduation. UCAS integration, enrolment forecasting and AI built in.
Why generic CRMs fail universities
Salesforce and HubSpot were built for B2B sales. They use contacts-and-deals data models that do not map to the university admissions cycle. Ivy OS uses an enquiry-application-offer-enrolment model that matches how universities actually operate.
What a student CRM actually needs
- UCAS data import and cycle alignment
- Application-stage pipeline management
- Enrolment forecasting and weekly pacing
- Clearing management with real-time availability
- AI-powered lead scoring and risk identification
- Automated, personalised communications
- SIS integration at the point of enrolment
Ivy OS vs generic CRM
| Capability | Ivy OS | Generic CRM |
|---|---|---|
| Data model | Student lifecycle | Contacts and deals |
| UCAS integration | Native | Custom build |
| Clearing management | Built in | Not available |
| Enrolment forecasting | Real-time | Manual reporting |
| Implementation | Weeks | Months to years |
Common questions
What is a student CRM? A student CRM is a customer relationship management system designed specifically for universities. Unlike generic CRMs, it understands the student lifecycle: enquiry, application, offer, enrolment and progression.
Why do universities need a dedicated student CRM? Generic CRMs require extensive customisation to support UCAS data, application-stage pipelines, clearing management and enrolment forecasting. A dedicated student CRM handles all of this natively.
How is a student CRM different from Salesforce or HubSpot? Salesforce and HubSpot use a contacts-and-deals model designed for B2B sales. A student CRM uses an enquiry-application-offer-enrolment model that matches how universities operate.