CRM vs SIS in Higher Education
CRM and SIS serve different functions but the gap between them creates chaos. Learn where each belongs and why a unified approach wins.
The gap between CRM and SIS
CRM handles recruitment and admissions. SIS handles enrolled student records. The handover between them is where data gets lost, forecasts break and teams lose visibility. A unified approach closes this gap.
What a CRM does
A CRM manages the pre-enrolment relationship: enquiries, lead scoring, applications, offers, communications and pipeline forecasting. It helps recruitment and admissions teams convert prospects into enrolled students.
What a SIS does
A student information system manages the enrolled student record: module registration, marks, progression, graduation and statutory returns (like HESA). SITS and Banner are the most common SIS platforms in UK HE.
How Ivy OS bridges the gap
Ivy OS maintains a unified student record from first enquiry through graduation. At enrolment, data flows to your SIS via API integration. Post-enrolment, key records flow back so teams retain visibility across the full student lifecycle.
Common questions
What is the difference between CRM and SIS in higher education? A CRM manages relationships before and during recruitment. A SIS manages the enrolled student record. Most universities need both, and they should integrate at the point of enrolment.
Can a CRM replace a student information system? Not entirely. They serve different functions. The best approach is integrating both, with the CRM handling pre-enrolment and the SIS handling post-enrolment.
Does Ivy OS replace SITS or Banner? Ivy OS complements your SIS. It handles the pre-enrolment lifecycle and integrates with SITS, Banner and other student records systems at the point of enrolment.