CRM for universities that actually works
A CRM designed for how universities actually work. UCAS integration, clearing management, enrolment forecasting and AI built for higher education admissions.
What makes a university CRM different
Universities are not B2B businesses. They manage regulated admissions cycles, multiple intakes, programme-level conversion rates and compliance requirements. A university CRM must understand UCAS deadlines, clearing surges, conditional offers and the journey from enquiry to enrolled student.
How Ivy OS compares
| Platform | Best for | Key limitation for HE |
|---|---|---|
| Ivy OS | UK HE admissions | New to market |
| Salesforce Education Cloud | Multi-department CRM | Complex implementation, high cost |
| HubSpot | Marketing automation | No admissions workflows |
| Microsoft Dynamics | Microsoft-house institutions | No HE-specific features |
| SITS (Tribal) | Student records | Not designed for admissions pipeline |
Common questions
What makes a university CRM different from a regular CRM? A university CRM is built around the student lifecycle. It understands UCAS, clearing, multi-intake complexity and compliance requirements without requiring extensive customisation.
Which CRM do most UK universities use? UK universities use a mix of Salesforce, HubSpot, spreadsheets and legacy systems. Few use a CRM purpose-built for HE admissions. Ivy OS was designed specifically for this gap.
Can a university CRM integrate with SITS? Yes. Ivy OS integrates with SITS and other student information systems via API at the point of enrolment.