Student Recruitment CRM for Universities
Convert more enquiries into enrolled students. Lead scoring, automated nurturing and pipeline visibility for recruitment and marketing teams.
Pipeline visibility for recruitment teams
See exactly where every prospect and applicant stands. AI-powered lead scoring, automated nurture sequences and conversion analytics help you focus effort where it matters most.
Lead scoring built for HE
Score enquiries based on engagement signals, programme fit and conversion likelihood. Focus recruitment effort on the prospects most likely to apply and enrol, not just those who opened an email.
Full-funnel attribution
Track which campaigns, channels and activities generate enquiries, applications and enrolments. See the full journey from first touchpoint to enrolled student and measure the ROI of every recruitment activity.
Common questions
How does Ivy OS differ from HubSpot for student recruitment? HubSpot is a marketing automation platform designed for B2B lead generation. It excels at email campaigns but has no native support for UCAS, application-stage pipelines or enrolment forecasting. Ivy OS is built for the full student recruitment lifecycle.
Can Ivy OS track campaign performance? Yes. Track which campaigns, channels and activities generate enquiries, applications and enrolments with full-funnel attribution.